Category: Ads

Winners of National Healthcare Advertising Awards

Lazzaro Designs is proud to announce that they are the recipients of two 2017 Aster Awards: a Gold award for the transit ads we did for The Silvercrest Center (in the Long Term Care Facility group; outdoor transit series category); and a Silver award for the Silvercrest outpatient family brochure (in the Long Term Care Facility group; brochure advertising, multiple page category).

The Aster Awards are the nation’s most elite healthcare advertising recognitions sponsored by Marketing Healthcare Today magazine. We are pleased to say that our 2017 awards join several more we have won over the years.

Hot Off the Press: Ad and Advertorial

Lazzaro Designs recently prepared a newspaper ad for The Silvercrest Center, and worked with editorial collaborators to provide accompanying advertorial copy, that is running for a few months in a senior living section of the Queens Chronicle. Echoing the newly designed web site, the ad highlights the client’s major services and areas of excellence. The accompanying advertorial builds upon those messages in a newspaper-friendly way. Both the ad and advertorial were turned around within one business day.

> Want to take advantage of an advertorial opportunity? Give Lazzaro Designs a call or shoot us an email.

Hot Off the Press: New Take on Transit Ad

Last spring, Lazzaro Designs created a series of three transit ads for The Silvercrest Center, each touting an outpatient rehab expertise. The ads were designed to be displayed together for high impact, yet could each stand alone. The client was so pleased with the result that they requested we turn the ads into posters, which were installed on site at the facility.

Recently, Silvercrest came to us again asking for a version of the campaign that incorporated all three design elements into a single ad. The plan is to feature this single ad prominently at key subway station entrances. In particular, they wanted the Swallowing and Speech service to have the most prominence, given that Silvercrest has renowned expertise in this specialty.

The result is as eye-catching as the original campaign, yet recognizable, serving to further remind the local audience of this excellent resource in their midst.

> If you need help creating an ad, give Lazzaro Designs a call or shoot us an email.