Category: Branding

Hot Off the Press: Posters for TBHC

As part of our marketing agreement with The Brooklyn Hospital Center (TBHC), Lazzaro Designs has been tasked with creating a number of posters for the hospital’s internal use. One of our favorites was this playful poster for the Dental Department. Other posters include announcements of upcoming events (AIDS Walk, Nurses Week events, Scholars Day, and Take Your Son and Daughter to Work Day). Our TBHC agreement only began last month, and already we have produced about a dozen posters. Beyond the quick production of time-sensitive materials, we also sharpened a consistent look for the posters and ensured that the hospital’s brand guidelines are being accurately followed.

Hot Off the Press: Ad and Advertorial

Lazzaro Designs recently prepared a newspaper ad for The Silvercrest Center, and worked with editorial collaborators to provide accompanying advertorial copy, that is running for a few months in a senior living section of the Queens Chronicle. Echoing the newly designed web site, the ad highlights the client’s major services and areas of excellence. The accompanying advertorial builds upon those messages in a newspaper-friendly way. Both the ad and advertorial were turned around within one business day.

> Want to take advantage of an advertorial opportunity? Give Lazzaro Designs a call or shoot us an email.

Case Study: Branding Silvercrest

The Silvercrest Center, a member of NewYork-Presbyterian Regional Hospital Network, adapted its marketing focus to emphasize its full spectrum of post-acute rehabilitation services. Lazzaro Designs was hired to freshen the center’s marketing pieces to reflect this new approach… and in the process Silvercrest was rebranded.

Silvercrest previously removed their old logo’s identifier leaving the remaining “The Silvercrest Center” looking weak and unbalanced. The first task we undertook was to place a red 4:3 rectangle under the logo to restore presence and balance. Maryellen also decided on the primary fonts and color palette.

With these building blocks in place, our rebranding efforts were underway. A clean, modern design with accessible and to-the-point copy, was implemented across a wide range of materials, including a new website, clinician pamphlets and family brochures, an inpatient welcome handbook, transit ads, a Q&A trifold series and social media platforms.

The client was very pleased with the results of these efforts and has been receiving positive feedback from all their targeted audiences—patients, families, referring clinicians and colleagues.

> Want to set your organization apart from its competition, give Lazzaro Designs a call or shoot us an email.

Creating a Publication’s Name

On more than one occasion, Flodin/Lazzaro has either launched a client’s brand-new publication or has completely redesigned an existing one.

One of the first decisions is what to name (or, in some instances, rename) the newsletter or magazine. A name has to pithily speak to the content and mission of the communication vehicle and be something that its audience can easily remember and anticipate.

Simultaneously with design ideas, we brainstorm a list of possible names and submit them to the client. Typically, it’s often our first choice that is chosen as the favorite.

> If you need help launching a publication, give Flodin/Lazzaro a call or shoot us an email.