Here’s a recent issue of Keeping Brooklyn Healthy, The Brooklyn Hospital Center’s community newsletter. It was an ideal time to tweak the look so it coincided with the newsletter’s expansion to eight pages and the decision to produce it quarterly vs. biannually. In this issue, articles included an update on the construction of TBHC’s physician pavilion, how TBHC provides excellent GI, obstetric and pediatric care, a photo essay highlighting the many community events TBHC has recently hosted, and much more.
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This is a go-to combo! It’s ideal when the information being promoted has a short shelf life. Remember, with little effort it can also be resized for a poster. Shown here is a flyer/eblast for a BAM (Brooklyn Academy of Music) event taking place in TBHC’s lobby.
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Here’s another example of one of many cost-efficient pamphlets Lazzaro Designs has produced for The Brooklyn Hospital Center. Like other pamphlets it was also prepared in multiple languages to reflect their multicultural audience.
As for the cover design, a grid organized various religious symbols in a classic yet contemporary way reinforcing the branding approach Maryellen has taken with all collateral she produces for the hospital.
Lazzaro Designs recently refreshed the look of The Brooklyn Hospital Center’s CMO Update quarterly newsletter. (CMO is an acronym for Chief Medical Officer.) The newsletter is distributed to hospital physicians and community partners at large. Given that the newsletter is primarily all copy the solution was to color block articles and use fonts in various weights and color to give more visual appeal.