On March 8, 2018 | By Maryellen Lazzaro | Clients, Design, Hospitals, Hot Off the Press, Signs
Tailored Signage
A variety of projects come over the transom as part of Lazzaro Designs’ retainer with The Brooklyn Hospital Center. Brochures and pamphlets. Newsletters. Signage. Postcards. Posters. E-blasts. Social Media. The look and feel of the hospital’s patient portal. Each piece is tailored to fit its unique need while also reinforcing the hospital’s brand. Shown is a 18″ x 36″ hallway sign for the hospital’s adolescent center. The sign features diverse faces reflecting its population.
Upon exiting a bank of elevators within The Brooklyn Hospital Center you faced a wall with two (different width) locked doors and a small sign indicating the radiology department and the emergency department was located on this floor. This led to potential confusion on how to get to these departments. Lazzaro Designs way-finding solution was to create two adhesive door wraps making it clear which way to the department a patient or visitor was seeking.
The evergreen brochure. Whether it’s a bifold (four panels) or a trifold (six panels), a brochure by our definition folds into a #10-size business envelope and fits easily in that envelope, brochure holder or purse. We are doing a fair number of these budget-conscious, easy-to-read pieces for The Brooklyn Hospital Center as ongoing consultants.