Category: Design

Tailored Signage

A variety of projects come over the transom as part of Lazzaro Designs’ retainer with The Brooklyn Hospital Center. Brochures and pamphlets. Newsletters. Signage. Postcards. Posters. E-blasts. Social Media. The look and feel of the hospital’s patient portal. Each piece is tailored to fit its unique need while also reinforcing the hospital’s brand. Shown is a 18″ x 36″ hallway sign for the hospital’s adolescent center. The sign features diverse faces reflecting its population.

Making It Easier to Find Your Way

Upon exiting a bank of elevators within The Brooklyn Hospital Center you faced a wall with two (different width) locked doors and a small sign indicating the radiology department and the emergency department was located on this floor. This led to potential confusion on how to get to these departments. Lazzaro Designs way-finding solution was to create two adhesive door wraps making it clear which way to the department a patient or visitor was seeking.

The door wrap designs featured the department’s name translated into Spanish, Russian, Arabic, Chinese and Creole to accommodate the hospital’s multicultural service area. The cut away for door hardware was also factored into the designs.

Brochures for TBHC

The evergreen brochure. Whether it’s a bifold (four panels) or a trifold (six panels), a brochure by our definition folds into a #10-size business envelope and fits easily in that envelope, brochure holder or purse. We are doing a fair number of these budget-conscious, easy-to-read pieces for The Brooklyn Hospital Center as ongoing consultants.

Retractable Banners are an Ideal Solution for Tight Spaces

Lazzaro Designs recently produced the art for a retractable banner for The Brooklyn Hospital Center. When the banner is fully opened it measures nearly 3 ft. wide x 6.5 ft. tall. Its height measures about 6 inches when closed for ease of transport.

In this instance, the design was tailored to the Talk to a Doc initiative where the hospital arranges for its doctors to set up a booth at venues such as BAM and Barclays Center and be available to speak to patrons.

This banner design with its talk bubbles placed in a grid allows for the height to be adjusted when placed on a desk top without losing the core message