Category: Direct Mail

Hot Off the Press: Invitation as Direct Appeal

The Founder’s Society of the North Shore-LIJ Health System Foundation wanted a direct appeal that invited current and potential donors to recommit to and hopefully increase their annual giving to the prestigious health system. Lazzaro Designs was asked to create an actual invitation that served to also outline a new list of membership benefit levels. We created an elegant invitation, along with all the collateral materials (response device, envelopes and cover letters), that prettily conveyed the key messages with clarity and grace.

> If you need help creating a direct appeal, give Lazzaro Designs a call or shoot us an email.

North Shore-LIJ Health System Foundation Joins Client Roster

Lazzaro Designs is pleased to add North Shore-LIJ Health System Foundation to our client roster. The Foundation is dedicated to helping donors, patients and leaders link their vision and philanthropic support with the system’s most worthy causes. We are collaboratively creating a number of marketing elements and materials for this client, including direct-mail pieces and e-blasts.

Asking for Giving

Flodin/Lazzaro knows how to not only craft a fundraising pitch using the right persuasive tone, but also how to build relationships and foster dialogue through ongoing development communication. A community of donors wants to feel a part of a bigger, important and ongoing effort of change and improvement, as well as be acknowledged for the generosity of their time and resources.

Shown here is the annual donor magazine for the Department of Psychiatry & Behaviorial Health at Mount Sinai-St. Luke’s Roosevelt. The publication is chockfull of updates on important programs enabled by the generosity of the department’s givers. It also features photo essays of recent donor events and notable news where money is being spent. The back page consists of the publication’s only direct appeal for help, though an envelope for convenient giving is tipped into the piece.

TIP: Whether it’s ongoing donor communications such as this, engaging blogs targeting this audience of givers, materials for fundraising events (invitations, programs, posters), or direct mail and email campaigns, Flodin/Lazzaro has the voice and vision to communicate cost-effectively—and beautifully—for our clients’ development needs.

> If you need help with development outreach, give Lazzaro Designs a call or shoot us an email.