Category: Editorial

Hot Off the Press: Brooklyn Hospital Community Newsletter

Lazzaro Designs is pleased to announce that the summer issue of Keeping Brooklyn Healthy, The Brooklyn Hospital Center’s biannual community newsletter, has been published. In this issue, articles included the advantages of robotic surgery, the hospital’s neighborhood partnerships including being the official healthcare provider for the Brooklyn Academy of Music, a patient testimonial from a community pillar, and much more.

Hot Off the Press: E-blasts for TBHC

The Brooklyn Hospital Center (TBHC) has an excellent system of issuing e-blasts to their employees to keep them up-to-date on ongoing events in the hospital. Here is an e-blast for the Brooklyn Pride Parade, targeting employees. As is customary for almost all the internal communications we have created, this was also similarly fashioned into a poster and a printed flyer.

Winners of National Healthcare Advertising Awards

Lazzaro Designs is proud to announce that they are the recipients of two 2017 Aster Awards: a Gold award for the transit ads we did for The Silvercrest Center (in the Long Term Care Facility group; outdoor transit series category); and a Silver award for the Silvercrest outpatient family brochure (in the Long Term Care Facility group; brochure advertising, multiple page category).

The Aster Awards are the nation’s most elite healthcare advertising recognitions sponsored by Marketing Healthcare Today magazine. We are pleased to say that our 2017 awards join several more we have won over the years.

Hot Off the Press: Posters for TBHC

As part of our marketing agreement with The Brooklyn Hospital Center (TBHC), Lazzaro Designs has been tasked with creating a number of posters for the hospital’s internal use. One of our favorites was this playful poster for the Dental Department. Other posters include announcements of upcoming events (AIDS Walk, Nurses Week events, Scholars Day, and Take Your Son and Daughter to Work Day). Our TBHC agreement only began last month, and already we have produced about a dozen posters. Beyond the quick production of time-sensitive materials, we also sharpened a consistent look for the posters and ensured that the hospital’s brand guidelines are being accurately followed.