Category: Hospitals

Welcome to the digital-only version of “TBHC Times”

The Brooklyn Hospital Center keeps Lazzaro Designs on its toes with a myriad of projects. This project was particularly interesting.

We brought TBHC times into the digital space and no longer are producing print versions. Each issue is blasted to the house via email and put on the hospital’s intranet. This allowed the newsletter to come out more frequently (no longer needing to wait for other hospital departments to submit their articles), no longer being confined to a 6- or 8-page 8.5 x 11 newsletter format, as well as being able to have more current content especially photo essays showcasing employees. Given this change the opportunity was ripe to update the banner and make some other design modifications.

The premier digital issue (as shown at left) contained eight articles of varying lengths but all designed with an 8.5″ width. This allowed articles to be stacked.

Now the challenge began to have the newsletter not become distorted and unreadable when emailed or placed on the employee’s intranet as well as be able to read on a laptop or desktop and not need any click throughs (so single page pdfs were not an option). Sounds simple, right? It wasn’t. The premier issue was 65″ in depth. So placing the 65″ jpeg in an email or on the internet presented problems because the two platforms (Mac and PC) in which the jpeg would be viewed didn’t play well with each other! Via trial and error, a workaround was found by slicing the long jpeg into multiple horizontal pieces and then stacking the smaller jpegs. That’s why the design features horizontal white bars between articles. This allowed the slices to be hid within those bars and it worked brilliantly making it appear to the viewer it was one, long, not interrupted newsletter. Voila!!

Coronavirus

Pandemic. What’s to say. All hands on deck to help TBHC during this difficult time. Maryellen prepared posters and banners relaying how the hospital is adapting its policies, as well as stay-safe tips. TBHC also launched a weekly TBHC Reaches Out: Coronavirus Concerns e-newsletter (shown here) that Maryellen prepares in Mailchimp. Not surprisingly, the e-newsletter gets a high percentage of opens and so far no subscriber has opted out.

Keeping it fresh!

Here’s a recent issue of Keeping Brooklyn Healthy, The Brooklyn Hospital Center’s community newsletter. It was an ideal time to tweak the look so it coincided with the newsletter’s expansion to eight pages and the decision to produce it quarterly vs. biannually. In this issue, articles included an update on the construction of TBHC’s physician pavilion, how TBHC provides excellent GI, obstetric and pediatric care, a photo essay highlighting the many community events TBHC has recently hosted, and much more.

> Is it time to refresh your newsletter? Give Lazzaro Designs a call or shoot us an email.

Refreshing an Editorially-Dense Newsletter

Lazzaro Designs recently refreshed the look of The Brooklyn Hospital Center’s CMO Update quarterly newsletter. (CMO is an acronym for Chief Medical Officer.) The newsletter is distributed to hospital physicians and community partners at large. Given that the newsletter is primarily all copy the solution was to color block articles and use fonts in various weights and color to give more visual appeal.