Lazzaro Designs is proud to announce we are the recipient of a 2023 Gold Aster Award for the
community newsletter we designed for The Brooklyn Hospital Center highlighting its road back to a new normal.
The Aster Awards are the nation’s most elite healthcare advertising recognitions sponsored by Marketing Healthcare Today magazine. We are pleased to say that our 2023 award joins several more our designer has won over the years.
Before the pandemic hit, TBHC’s employee and department newsletters (which Maryellen designed) were traditionally printed. Once the pandemic hit, we discussed with the hospital’s marketing department the benefits of going entirely digital. In addition to eliminating the printing cost, it freed up all layout and page constraints. Each newsletter is now designed as a scroll of varying lengths to accommodate content, which can include links (and QR codes). These newsletters are distributed through the hospital’s intranet.
Even in a global pandemic life – and marketing – goes on for this Brooklyn-based community hospital. Its department and employee newsletters went entirely digital (of course, a nice cost savings benefit and no need to hand distribute!). Our community newsletter, Keeping Brooklyn Healthy continues to be traditionally printed. In this issue: two pages were devoted to the latest everything devoted to COVID-19 sprinkled with photos of employees getting vaccinated; the hospital’s telemedicine program; surgical milestones; new partnerships, to name a few. However, for me, when I think of this issue what comes most to mind is the stunning cover photo that beautifully captures the overarching message of the road back…I found it on www.unsplash.com (a site that offers FREE images!! :))
Pandemic. What’s to say. All hands on deck to help TBHC during this difficult time. Maryellen prepared posters and banners relaying how the hospital is adapting its policies, as well as stay-safe tips. TBHC also launched a weekly TBHC Reaches Out: Coronavirus Concerns e-newsletter (shown here) that Maryellen prepares in Mailchimp. Not surprisingly, the e-newsletter gets a high percentage of opens and so far no subscriber has opted out.