Category: Hot Off the Press

Late Spring newsletter: The road back to a new normal

Even in a global pandemic life – and marketing – goes on for this Brooklyn-based community hospital. Its department and employee newsletters went entirely digital (of course, a nice cost savings benefit and no need to hand distribute!). Our community newsletter, Keeping Brooklyn Healthy continues to be traditionally printed. In this issue: two pages were devoted to the latest everything devoted to COVID-19 sprinkled with photos of employees getting vaccinated; the hospital’s telemedicine program; surgical milestones; new partnerships, to name a few. However, for me, when I think of this issue what comes most to mind is the stunning cover photo that beautifully captures the overarching message of the road back…I found it on (a site that offers FREE images!! :))

Hot Off the Press: Donor Newsletter

Lazzaro Designs is pleased to announce that the spring issue of Gratitude, the Burke Rehabilitation Hospital quarterly donor newsletter, has been published. In this issue, articles included how donor dollars have enabled Burke to expand their outpatient care, a photo essay on the construction of the Marsal Caregiver Center, 2018 Burke Award Honorees, upcoming events, and more.

Physician Onboarding Folder

Shown is a folder Lazzaro Designs recently prepared for The Brooklyn Hospital Center. The folder houses loose material provided to onboarding physicians such as administrative welcome letters, key contact information, 2017 hospital statistics and quality awards, among other items. The design echoes city blocks…appropriate for its Downtown Brooklyn location.

Tailored Signage

A variety of projects come over the transom as part of Lazzaro Designs’ retainer with The Brooklyn Hospital Center. Brochures and pamphlets. Newsletters. Signage. Postcards. Posters. E-blasts. Social Media. The look and feel of the hospital’s patient portal. Each piece is tailored to fit its unique need while also reinforcing the hospital’s brand. Shown is a 18″ x 36″ hallway sign for the hospital’s adolescent center. The sign features diverse faces reflecting its population.