Shown is a folder Lazzaro Designs recently prepared for The Brooklyn Hospital Center. The folder houses loose material provided to onboarding physicians such as administrative welcome letters, key contact information, 2017 hospital statistics and quality awards, among other items. The design echoes city blocks…appropriate for its Downtown Brooklyn location.
The Brooklyn Hospital Center takes advantage of marketing health awareness observances each month via posters situated in the lobby of its main campus and within its cafeteria. Shown here are posters Lazzaro Designs recently produced for upcoming awareness observances. When appropriate, tables are set up with hospital staff providing information on the highlighted healthcare topic.
Tip: The US Department of Health and Human Services has designated a number of national health observances, more than one for every single month! Check out this site for a current complete calendar and lots of inspiration for communication efforts.
Upon exiting a bank of elevators within The Brooklyn Hospital Center you faced a wall with two (different width) locked doors and a small sign indicating the radiology department and the emergency department was located on this floor. This led to potential confusion on how to get to these departments. Lazzaro Designs way-finding solution was to create two adhesive door wraps making it clear which way to the department a patient or visitor was seeking.
The door wrap designs featured the department’s name translated into Spanish, Russian, Arabic, Chinese and Creole to accommodate the hospital’s multicultural service area. The cut away for door hardware was also factored into the designs.
On May 23, 2017 | By Maryellen Lazzaro | Branding, Clients, Design, Editorial, Hospitals, Posters, Project Management
As part of our marketing agreement with The Brooklyn Hospital Center (TBHC), Lazzaro Designs has been tasked with creating a number of posters for the hospital’s internal use. One of our favorites was this playful poster for the Dental Department. Other posters include announcements of upcoming events (AIDS Walk, Nurses Week events, Scholars Day, and Take Your Son and Daughter to Work Day). Our TBHC agreement only began last month, and already we have produced about a dozen posters. Beyond the quick production of time-sensitive materials, we also sharpened a consistent look for the posters and ensured that the hospital’s brand guidelines are being accurately followed.