Category: Premiums

Hot Off the Press: TBHC giveaway

The Brooklyn Hospital Center (TBHC) is a corporate sponsor of the Brooklyn Academy of Music (BAM). This sponsorship includes, in part, TBHC’s frequent presence at pre- and post-BAM events to promote their physicians and service lines to BAM patrons. In addition to having brochures and physician information postcards as giveaways, which Maryellen also designed, TBHC enlisted her assistance to create the art to appear on a canvas tote bag giveaway.

She found a charming stock color illustration of Brooklyn brownstones and simplified the art so it can be silk-screened in a black imprint onto the bag. BAM patrons loved the tote bag and used it right then and there to house TBHC brochures and postcards. As per TBHC’s Sr. Marketing Director, “We’ve seen Downtown Brooklynites on the street using our tote bags and we know they obtained them from a BAM event. The bag with its adorable nod to Brooklyn brownstones has been a big hit and plans are underway to print more!”

Premiums = Marketing Opportunities

Did you know Flodin/Lazzaro creates premiums, too? Premiums are give-away gifts—mugs, magnets, t-shirts, key chains, buttons and the like—usually distributed for free at health fairs, fundraisers and other events. Along with a similar t-shirt, Maryellen Lazzaro designed this tote bag for a hospital-based mental health program. The design featured encouraging affirmations on one side (shown here) with the reverse side saying, “There’s No Health Without Mental Health” with the client’s url. The bag was handsome and substantial, yet inexpensive to produce.

Tip: When thinking about a premium, consider more than just your logo splashed across the front and back of an item. Treat it as an opportunity to promote your mission. Aim to produce something that the user will want to wear or display, which will further advertise your brand and services long after the event is over.

> If you need creating premiums, give Flodin/Lazzaro a call or shoot us an email.