Category: Professional Associations

Hot Off the Press: Redesigned Quarterly E-Newsletter

alt="HLNY enews"Five years ago, Lazzaro Designs was retained to create a quarterly e-newsletter for Healthcare Leaders of New York (HLNY), the New York Metropolitan chapter of the American College of Healthcare Executives, an international professional society of more than 40,000 healthcare executives. And for five years, we have been writing, designing and project-managing this popular communication tool that is released to the chapter’s 1,800+ members.

For the most recent issue, the client and we decided it was time to refresh the look of the piece especially in light of the organization’s launch of a new website. Here’s specifically what we did:

Voice: Editorially, the basic elements of the original e-newsletter remain, including messages from key leaders, links to upcoming events, member profiles, and useful advice for healthcare executives from the early careerist to the seasoned pro. We continue to interview the profiled members, write fresh copy, and provide editorial support for the organization’s leaders as they craft their messages.

Vision: Before she tackled how the piece would look, Maryellen recommended that HLNY consider using a template in Mailchimp (the organization’s mail delivery system). This eliminated a previously outsourced html coding step, making the redesigned e-newsletter more efficient to produce.

The new look features banners for each section, which were created using a combination of photos of HLNY members, images from their website along with stock icons. The new design complements the look of their website and translates well on any device.

Getting it Done: As they have for the past five years, Lazzaro Designs continues to project-manage the quarterly ongoing project, keeping the editorial calendar, triggering conference calls to brainstorm content, and ensuring that the e-newsletter gets delivered in a timely fashion.

> If you need help creating an e-newsletter with value-added content, give Lazzaro Designs a call or shoot us an email.

Testimonials: Straight from the Source

“Maryellen is an excellent source of inspiration and design. She has worked for HLNY since 2010 and has consistently proven her ability to deliver beautiful design work for our communications and quarterly e-newsletters, effectively reaching over 1,600 members. Her abilities are a vital part of our marketing success.”

—Nicholas Bilas
Division Administrator, Columbia University Medical Center; and Marketing Committee Chair for Healthcare Leaders of New York

Infographic Looks Back on Accomplishments

Flodin/Lazzaro created this infographic for Healthcare Leaders of New York, which was included in its first 2015 e-newsletter (which we also write, design and project manage), as well as on its website and in other social media. The infographic dramatically tallies the professional organization’s end-of-year accomplishments and statistics. Infographics continue to be a contemporary, on-point way to summarize and present data and information. They are notable for how well they translate both in print and on line.

> If you are are interested in infographics, give Flodin/Lazzaro a call or shoot us an email.

Resource to Share: HLNY

Maryellen Lazzaro was delighted to create this print ad for the Past Presidents of Healthcare Leaders of New York (HLNY) congratulating honoree Susan Fox, President of White Plains Hospital. The ad was placed in the journal for HLNY’s annual gala, held earlier this summer. We were also equally delighted to attend this year. What a lovely event it was! HLNY is the leading organization in the New York Metropolitan area representing professionals who manage the business affairs of healthcare organizations. Check them out if you are an administrator. They have excellent programs for networking, career advancement, professional enrichment and continuing education.

> If you need a print or web ad, give Lazzaro Designs a call or shoot us an email.