Category: Project Management

Keeping it fresh!

Here’s a recent issue of Keeping Brooklyn Healthy, The Brooklyn Hospital Center’s community newsletter. It was an ideal time to tweak the look so it coincided with the newsletter’s expansion to eight pages and the decision to produce it quarterly vs. biannually. In this issue, articles included an update on the construction of TBHC’s physician pavilion, how TBHC provides excellent GI, obstetric and pediatric care, a photo essay highlighting the many community events TBHC has recently hosted, and much more.

> Is it time to refresh your newsletter? Give Lazzaro Designs a call or shoot us an email.

Hot Off the Press: Posters for TBHC

As part of our marketing agreement with The Brooklyn Hospital Center (TBHC), Lazzaro Designs has been tasked with creating a number of posters for the hospital’s internal use. One of our favorites was this playful poster for the Dental Department. Other posters include announcements of upcoming events (AIDS Walk, Nurses Week events, Scholars Day, and Take Your Son and Daughter to Work Day). Our TBHC agreement only began last month, and already we have produced about a dozen posters. Beyond the quick production of time-sensitive materials, we also sharpened a consistent look for the posters and ensured that the hospital’s brand guidelines are being accurately followed.

Case Study: Branding Silvercrest

The Silvercrest Center, a member of NewYork-Presbyterian Regional Hospital Network, adapted its marketing focus to emphasize its full spectrum of post-acute rehabilitation services. Lazzaro Designs was hired to freshen the center’s marketing pieces to reflect this new approach… and in the process Silvercrest was rebranded.

Silvercrest previously removed their old logo’s identifier leaving the remaining “The Silvercrest Center” looking weak and unbalanced. The first task we undertook was to place a red 4:3 rectangle under the logo to restore presence and balance. Maryellen also decided on the primary fonts and color palette.

With these building blocks in place, our rebranding efforts were underway. A clean, modern design with accessible and to-the-point copy, was implemented across a wide range of materials, including a new website, clinician pamphlets and family brochures, an inpatient welcome handbook, transit ads, a Q&A trifold series and social media platforms.

The client was very pleased with the results of these efforts and has been receiving positive feedback from all their targeted audiences—patients, families, referring clinicians and colleagues.

> Want to set your organization apart from its competition, give Lazzaro Designs a call or shoot us an email.