Maryellen Lazzaro designed the premiere issue of Gratitude, a quarterly newsletter that Burke Rehabilitation Hospital sends to its donors; she will continue as its designer for future editions. The publication is designed to keep donors abreast of Burke’s accomplishments, showcase key initiatives where funding is needed, keep readers informed of special donor events and activities, recognize cabinet-level donors—and most significantly—thank donors and show how their support has made an impact on thousands of Burke patients recovering from traumatic injury or illness.
Future cover images will continue to feature patients who have rehabbed at Burke along with their inspiring stories.
The newsletter has received excellent feedback. In fact, Burke’s Sr. VP of Marketing, Communications & Development relayed to Maryellen: “You did an excellent job on the design. It really fits into the look and feel of our overall branding, so thank you for respecting that.”
Maryellen also designs their bimonthly e-newsletter targeted to Burke ambassadors, as well as designed their Development Plan.
If you need help creating a newsletter that speaks to your community, give Lazzaro Designs a call or shoot us an email.
“When Kim and Maryellen suggested my using an infographic to increase my social media presence, they took the time to explain the whole concept and also gave me different options that were suited for my business. They stayed on top of the project keeping in mind all the deadlines. They walked me through the whole process diligently and patiently and made all the required changes in a timely fashion. The personal attention and direction that they provided helped me to keep the focus over the several weeks of this project. I could not have better support. They are extremely resourceful, professional and know their stuff. I will always go back to Kim and Maryellen and would highly recommend them.”
—Masooma Z. Ali
Principal Broker, Connecticut Choice Realty
“Maryellen is an excellent source of inspiration and design. She has worked for HLNY since 2010 and has consistently proven her ability to deliver beautiful design work for our communications and quarterly e-newsletters, effectively reaching over 1,600 members. Her abilities are a vital part of our marketing success.”
Division Administrator, Columbia University Medical Center; and Marketing Committee Chair for Healthcare Leaders of New York
“Working with Kim at Brookdale for almost three years allowed me to experience first hand her expertise. Kim’s writing, whether it was a newsletter, a speech, a brochure or an annual report was impeccable and conveyed the intended message exactly as requested of her…After Kim left, she continued to provide high caliber writing and project management for Brookdale. From writing contents for small and large brochures, scheduling photo shoots, interviewing physicians and coordinating design and production of journals, booklets and other material, Kim always delivered superb work.”
“Having a graphic designer that was extremely detailed oriented and with a high level of creativity that provided high caliber work for Brookdale was imperative and Maryellen surpassed all those qualifications. It was always a pleasure working with her and the reassurance that all our work would be delivered in a timely manner was a huge plus. Maryellen coordinated all the printing and shipping of her material and it was a known fact, that no matter how small or large the project was, Maryellen would deliver the best.”
Manager, Public Relations, Brookdale University Hospital and Medical Center