Category: Tips

Welcome to the digital-only version of “TBHC Times”

The Brooklyn Hospital Center keeps Lazzaro Designs on its toes with a myriad of projects. This project was particularly interesting.

We brought TBHC times into the digital space and no longer are producing print versions. Each issue is blasted to the house via email and put on the hospital’s intranet. This allowed the newsletter to come out more frequently (no longer needing to wait for other hospital departments to submit their articles), no longer being confined to a 6- or 8-page 8.5 x 11 newsletter format, as well as being able to have more current content especially photo essays showcasing employees. Given this change the opportunity was ripe to update the banner and make some other design modifications.

The premier digital issue (as shown at left) contained eight articles of varying lengths but all designed with an 8.5″ width. This allowed articles to be stacked.

Now the challenge began to have the newsletter not become distorted and unreadable when emailed or placed on the employee’s intranet as well as be able to read on a laptop or desktop and not need any click throughs (so single page pdfs were not an option). Sounds simple, right? It wasn’t. The premier issue was 65″ in depth. So placing the 65″ jpeg in an email or on the internet presented problems because the two platforms (Mac and PC) in which the jpeg would be viewed didn’t play well with each other! Via trial and error, a workaround was found by slicing the long jpeg into multiple horizontal pieces and then stacking the smaller jpegs. That’s why the design features horizontal white bars between articles. This allowed the slices to be hid within those bars and it worked brilliantly making it appear to the viewer it was one, long, not interrupted newsletter. Voila!!

Marketing Health Awareness Observances

The Brooklyn Hospital Center takes advantage of marketing health awareness observances each month via posters situated in the lobby of its main campus and within its cafeteria. Shown here are posters Lazzaro Designs recently produced for upcoming awareness observances. When appropriate, tables are set up with hospital staff providing information on the highlighted healthcare topic.

Tip: The US Department of Health and Human Services has designated a number of national health observances, more than one for every single month! Check out this site for a current complete calendar and lots of inspiration for communication efforts.

Translation Tips

Many of the projects Lazzaro Designs prepares in English—be it booklets, trifold, cards and more—also need to be translated into various languages such as Arabic, Chinese, Creole, Russian and Spanish among others.

When presented with the need for translations, Maryellen works directly with a ‘certified’ translator rather than providing an English transcript to a printer who may claim they can handle translations.

Our client (The Brooklyn Hospital Center) conducted a translation test at our suggestion. Sure enough, the certified translation company was far more accurate than a printer who prepared a translation. Furthermore, a certified translator can import translated copy into a supplied English InDesign layout file. For Arabic translations, they will know to adjust content on spreads so they read left to right. Additionally, they’ll know the difference between Traditional Chinese versus Simplified Chinese. By the way, when in doubt, opt for Traditional Chinese.

Shown above: A medication card for Heparin translated into four languages. The card is provided to an inpatient at bedside and to outpatients in ambulatory care settings. These cards were part of a series of many other medication cards that explained why the patient is taking this medication and what are the most common side effects.

Hot Off the Press: Street Banners

Lazzaro Designs designed a series of street banners for The Brooklyn Hospital Center. Each banner measures 3 ft x 8 ft. The various banners are on display around the hospital and in nearby Fort Greene Park.

The vertical banners’ design complements the horizontal banner Maryellen created, which is installed by the hospital’s emergency entrance.

Tip: When considering an outdoor banner, have the banner vendor provide your designer with the specs detailing where the wind slits and grommets will be located and how much space to leave for the horizontal pole sleeves.

> If you need help creating banners, give Lazzaro Designs a call or shoot us an email.