Visually Conveying a Complex Ambulatory Care Network
Written by Maryellen Lazzaro on November 18, 2017
The Brooklyn Hospital Center turned to Lazzaro Designs to visually convey its ambulatory care network across the hospital’s primary and secondary service areas. Their network consists of five hospital-based ambulatory care centers, five community-based family health centers, two PATH centers, seven WIC program centers and one dialysis center.
First, a Brooklyn map separated by zip codes was prepared identifying the location of the hospital in Downtown Brooklyn. Second, the five service lines were identified by fives colors selected from the hospital brand guidelines. Third, the location of each service line program was pinned on the map. The map’s key categorized by service line named and numbered each program location as well as provided the street address, phone number, neighborhood and zip code. For example, H = hospital-based location and H1 through H5 represented the five centers within the hospital.
Next came preparing the vehicle to house all the information. A quadfold brochure that easily fits into a #10 envelope was designed. The quadfold featured an inside pocket to contain 13 inserts. That’s when the earlier color coding (blue for hospital-based centers, green for community-based family health centers, red for PATH centers, purple for WIC program centers and orange for dialysis centers came in handy along with the numbering. For example: F5 (Church Avenue Family Health Center located in Flatbush-Ditmas Park) was the fifth of five community-based family health centers and W4 (WIC program located in Bedford-Stuyvesant) was the fourth of six WIC hospital programs.
The quadfold containing all 13 inserts were provided to referring physicians to distribute to patients as well as included in Emergency Department patients’ discharge packets. Additionally, each site location was provided with the corresponding insert further marketing the program’s services.