Late Spring newsletter: The road back to a new normal
Written by Maryellen Lazzaro on May 3, 2021
Even in a global pandemic life – and marketing – goes on for this Brooklyn-based community hospital. Its department and employee newsletters went entirely digital (of course, a nice cost savings benefit and no need to hand distribute!). Our community newsletter, Keeping Brooklyn Healthy continues to be traditionally printed. In this issue: two pages were devoted to the latest everything devoted to COVID-19 sprinkled with photos of employees getting vaccinated; the hospital’s telemedicine program; surgical milestones; new partnerships, to name a few. However, for me, when I think of this issue what comes most to mind is the stunning cover photo that beautifully captures the overarching message of the road back…I found it on www.unsplash.com (a site that offers FREE images!! :))