Visually Conveying a Sensitive Topic
Written by Maryellen Lazzaro on June 12, 2018
Recently, Lazzaro Designs produced a pamphlet about restraints. Yes, it was a difficult topic to visually convey. Showing restraints of any kind was not an option. So, Maryellen chose a stock image (soothing hands comforting a patient’s hand). In fact, within the brochure families and friends were provided with tips on how to comfort an agitated patient to minimize the use of restraints.
As for the design, it is in keeping with the branded look Maryellen has prepared for The Brooklyn Hospital Center’s department of nursing. And with all brochures it will be translated into multiple languages.
By the way, finding the right visuals to accompany sensitive topics is nothing new for Maryellen. She has also developed collateral on topics such as incest and sexual abuse as well as easing the burdens of cancer and its treatment.