A Thoughtful Strategy

A Thoughtful Strategy

Connecticut Choice Realty came to Flodin/Lazzaro seeking a way to increase its presence on social media. We advised them to think outside the box and consider an infographic, a contemporary tool to interact with audiences on line.

Lazzaro Designs created the infographic shown here, which features a striking avatar of the agency’s owner, playing up on the client’s unique and memorable name. This character will reoccur in future marketing vehicles.  The infographic also presents a helpful timeline for prospective sellers to ready their home for market. Flodin/Lazzaro further guided Connecticut Choice in posting the infographic on various sites, along with providing introductory copy to those posts.

The visual was deliberately designed in a modular format so that it was easy to reconfigure onto a printed postcard that was snail-mailed to key catchment areas. The infographic with all its fresh elements sets the company apart from its competitors in a memorable and valuable way.

Posted Under: Clients, Design, Editorial, Infographics, Postcards, Small Business Owner, Social Media

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