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Updates, tips, insights

Recipient of a 2024 Gold Medal from Cardio Vascular Advertising (CVA) Awards!

Starting the year off right…. In January, Lazzaro Designs was the recipient of a 2024 Gold CVA Award for The Brooklyn Heart Center patient education brochure Maryellen designed in 2023.

The CVA Awards are the nation’s premiere competition recognizing design excellence in cardiac and vascular service lines. We are pleased to say that our 2024 award joins many more Maryellen has won over the years.

Winner of National Healthcare Advertising Award

Lazzaro Designs is proud to announce we are the recipient of a 2023 Gold Aster Award for the
community newsletter we designed for The Brooklyn Hospital Center highlighting its road back to a new normal.

The Aster Awards are the nation’s most elite healthcare advertising recognitions sponsored by Marketing Healthcare Today magazine. We are pleased to say that our 2023 award joins several more our designer has won over the years.

The Advantage of E-Newsletters

Before the pandemic hit, TBHC’s employee and department newsletters (which Maryellen designed) were traditionally printed. Once the pandemic hit, we discussed with the hospital’s marketing department the benefits of going entirely digital. In addition to eliminating the printing cost, it freed up all layout and page constraints. Each newsletter is now designed as a scroll of varying lengths to accommodate content, which can include links (and QR codes). These newsletters are distributed through the hospital’s intranet.

Late Spring newsletter: The road back to a new normal

Even in a global pandemic life – and marketing – goes on for this Brooklyn-based community hospital. Its department and employee newsletters went entirely digital (of course, a nice cost savings benefit and no need to hand distribute!). Our community newsletter, Keeping Brooklyn Healthy continues to be traditionally printed. In this issue: two pages were devoted to the latest everything devoted to COVID-19 sprinkled with photos of employees getting vaccinated; the hospital’s telemedicine program; surgical milestones; new partnerships, to name a few. However, for me, when I think of this issue what comes most to mind is the stunning cover photo that beautifully captures the overarching message of the road back…I found it on (a site that offers FREE images!! :))