Flodin/Lazzaro knows how to not only craft a fundraising pitch using the right persuasive tone, but also how to build relationships and foster dialogue through ongoing development communication. A community of donors wants to feel a part of a bigger, important and ongoing effort of change and improvement, as well as be acknowledged for the generosity of their time and resources.
Shown here is the annual donor magazine for the Department of Psychiatry & Behaviorial Health at Mount Sinai-St. Luke’s Roosevelt. The publication is chockfull of updates on important programs enabled by the generosity of the department’s givers. It also features photo essays of recent donor events and notable news where money is being spent. The back page consists of the publication’s only direct appeal for help, though an envelope for convenient giving is tipped into the piece.
TIP: Whether it’s ongoing donor communications such as this, engaging blogs targeting this audience of givers, materials for fundraising events (invitations, programs, posters), or direct mail and email campaigns, Flodin/Lazzaro has the voice and vision to communicate cost-effectively—and beautifully—for our clients’ development needs.
> If you need help with development outreach, give Lazzaro Designs a call or shoot us an email.
Are you doing enough with social media? Does your organization lend itself to a blog that is kept current? Do you have a Facebook page that posts regular updates and tips? Are you on Twitter presenting pithy news and, as importantly, are you following other competitive and influential players in your industry? Do you have a significant presence on LinkedIn? Does Pinterest make sense for you?
Having an engaged and engaging presence in today’s social media can be an overwhelming task, but it’s an important one as many consumers and other shareholders obtain more and more of their news and information from such venues. Flodin/Lazzaro can walk you through the maze, consult on which venue makes sense and how to harness its power, and offer ongoing assistance in keeping your social media sites up-to-date. Flodin/Lazzaro is expert on all social media; Kim Flodin has written or edited many blog entries for clients, as well as Facebook tips, and Maryellen can enliven your pages with appropriate and impactful visuals.
> If you need help optimizing your social media presence, give Lazzaro Designs a call or shoot us an email.
The last few months have been all about updating our website and this news/blog section, the very one you’re on now. We hope you like the results! We started from scratch with a completely new design and all fresh copy to better focus on our expertise in the nonprofit world. We partnered with tech expert Erik Contzius and learned a lot about this ever-changing medium. We are ready to share the results of that learning with clients considering a major website overhaul.
> If you need help building a new website or updating a current one, give Lazzaro Designs a call or shoot us an email.
