“Having a graphic designer that was extremely detailed oriented and with a high level of creativity that provided high caliber work for Brookdale was imperative and Maryellen surpassed all those qualifications. It was always a pleasure working with her and the reassurance that all our work would be delivered in a timely manner was a huge plus. Maryellen coordinated all the printing and shipping of her material and it was a known fact, that no matter how small or large the project was, Maryellen would deliver the best.”
—Ruth Richman
Manager, Public Relations, Brookdale University Hospital and Medical Center
“Lazzaro Designs were our marketing consultants at The Silvercrest Center for Nursing and Rehabilitation. When I was there, they helped us create Aster Award-winning newsletters and patient education brochure campaigns (we won three Gold Aster Awards for Hospital Marketing). They also developed print ads that really set us apart from other healthcare organizations. Maryellen is both very creative and results-oriented. Additionally, she worked collaboratively with our staff in a very respectful way. I highly recommend her to anyone who would like a fresh spin on their marketing/branding efforts and want to work with a forward-thinking inclusive team.”
–Lloyd Torres
Director, Ambulatory HIM at North Shore-LIJ Health System
Did you know Flodin/Lazzaro creates premiums, too? Premiums are give-away gifts—mugs, magnets, t-shirts, key chains, buttons and the like—usually distributed for free at health fairs, fundraisers and other events. Along with a similar t-shirt, Maryellen Lazzaro designed this tote bag for a hospital-based mental health program. The design featured encouraging affirmations on one side (shown here) with the reverse side saying, “There’s No Health Without Mental Health” with the client’s url. The bag was handsome and substantial, yet inexpensive to produce.
Tip: When thinking about a premium, consider more than just your logo splashed across the front and back of an item. Treat it as an opportunity to promote your mission. Aim to produce something that the user will want to wear or display, which will further advertise your brand and services long after the event is over.
> If you need creating premiums, give Lazzaro Designs a call or shoot us an email.
Clever branding made an annual event stand out among the many hosted in the tristate region each year. The Silvercrest Center for Nursing and Rehabilitation hosted an annual spring fundraising golf tournament and yearly, in the dead of winter, they sent out save-the-date cards. Using stock photography and Photoshop techniques, Maryellen Lazzaro created a snowman from golf balls and golf clubs with a Silvercrest logo emblazoned on its body and a Silvercrest baseball cap jauntily perched on its head. The incongruous idea of considering a warm-weather event in the midst of the cold season was made logical and memorable by this frankly adorable character. Sometimes he would show up on the save-the-date card in silhouette, sometimes just popping in from the side of the card, sometimes front and center.
The actual invitation, mailed in the spring, featured the important element of the snowman–the golf ball. From year to year, the client and the tournament participants looked forward to greeting the Silvercrest snowman through Maryellen’s playful imagery and effective branding. The snowman made the card, and the event, instantly recognizable in the slew of other save-the-date cards that receivers get in the mail.
> If you need help with branding an event, give Lazzaro Designs a call or shoot us an email.
