Category: Campaigns

On May 12, 2015 | By Maryellen Lazzaro | Campaigns, Design, Development, Direct Mail, Hospitals, Hot Off the Press, Invitations, Nonprofits

Hot Off the Press: Invitation as Direct Appeal

The Founder’s Society of the North Shore-LIJ Health System Foundation wanted a direct appeal that invited current and potential donors to recommit to and hopefully increase their annual giving to the prestigious health system. Lazzaro Designs was asked to create an actual invitation that served to also outline a new list of membership benefit levels. We created an elegant invitation, along with all the collateral materials (response device, envelopes and cover letters), that prettily conveyed the key messages with clarity and grace.

> If you need help creating a direct appeal, give Lazzaro Designs a call or shoot us an email.

On January 13, 2015 | By Maryellen Lazzaro | Ads, Branding, Campaigns, Clients, Design, Development, Editorial, Hospitals, Newsletters, Pamphlets, Project Management, Testimonials

Testimonials: Straight from the Source

“Having a graphic designer that was extremely detailed oriented and with a high level of creativity that provided high caliber work for Brookdale was imperative and Maryellen surpassed all those qualifications. It was always a pleasure working with her and the reassurance that all our work would be delivered in a timely manner was a huge plus. Maryellen coordinated all the printing and shipping of her material and it was a known fact, that no matter how small or large the project was, Maryellen would deliver the best.”

—Ruth Richman
Manager, Public Relations, Brookdale University Hospital and Medical Center

On August 12, 2014 | By Maryellen Lazzaro | Campaigns, Clients, Design, Hospitals, Pamphlets, Postcards

One Program, Two Audiences

Maryellen Lazzaro designed this campaign for the Department of Pulmonary and Critical Care Medicine at what was then Beth Israel Medical Center (now Mount Sinai Beth Israel). Dubbed Pulmonary News, a snail-mailed postcard provided clinical and research updates from the department to referring physicians throughout the medical center. These postcards were written expressly for busy doctors, providing them with short, but sophisticated summaries of interesting news, as well as convenient ways for them to contact the department and refer their appropriate patients.

Services of special interest to patients were marketed through pamphlets that introduced the procedures and educated the patients as to how they worked, using consumer-friendly language and design elements. These patient pieces were displayed in the referring physicians’ waiting rooms.

Through this ongoing, two-part campaign, one program kept both physicians and patients appropriately apprised of the excellent pulmonary care available within the healthcare system.

> If you need help creating a print campaign, give Lazzaro Designs a call or shoot us an email.