We are pleased to announce that Lazzaro Designs will be updating a resident handbook for The Silvercrest Center. In 2007, we created the original, printed 20+-page handbook with essential information on “Life at Silvercrest” for patients and families, such as about the care team, telephone and television services, visitors, and meals, among many other topics. Silvercrest wants to editorially update the handbook but within a new format (MS Word) that makes it easy for them to edit with the regular changes that happen within the facility, as well as print-ready and electronically accessible.
We are pleased to announce that Lazzaro Designs will be creating a series of new capabilities brochures for The Silvercrest Center. One brochure will be designed for families to present the facility’s expertise in respiratory and rehabilitation services. Another brochure for families will promote Silvercrest’s outpatient rehabilitation services. For both projects, condensed trifolds will be created targeting referring physicians.
Recently, Lazzaro Designs produced a pamphlet about restraints. Yes, it was a difficult topic to visually convey. Obviously showing restraints of any kind was not an option. So, Maryellen chose a stock image that was soothing (hands comforting a patient’s hand). In fact, within the brochure tips were provided to guide families and friends on what they can do to help reduce a patient’s agitation and minimize the use of restraints.
As for the design, it is in keeping with the look Maryellen has developed for all brochures being prepared for The Brooklyn Hospital Center’s department of nursing education. And like all brochures will be produced in multiple languages.
The Silvercrest Center turned to Lazzaro Designs for a transit ad to advertise to the community that they had a robust outpatient rehabilitation program. Silvercrest is known for its excellent long-term care, but most neighbors do not think of it as an option for important outpatient rehabilitation.
The three transit ads, each measuring 30″ x 60″, we created were recently installed on subway stop entrances. The client also reproduced them as posters to use in their facility and elsewhere. Here’s specifically what we did:
Voice: Silvercrest at first asked for one single ad to capture all three services. We, however, recommended separate ads that could be installed throughout the catchment area for best impact, yet could each stand alone. Streamlined ad copy was written that emphasized the major point that these quality services were available nearby.
Vision: Silvercrest recently changed its logo color to the NewYork-Presbyterian red (because of its affiliation with the medical network). The facility is also in the process of updating its web site with a whole new look. Knowing that the red was going to be a key player in Silvercrest’s future marketing efforts, Maryellen chose to focus on that color so it would work with anything currently being developed. Maryellen picked symbolic representations of the specific services from stock vector art, but also created some elements of the art herself to blend seamlessly with what was purchased. The result is eye-catching and modern and sets Silvercrest apart from its competition.
Getting it Done: Maryellen served as a liaison between the creative team and the client, as well as with NewYork-Presbyterian’s Marketing Department, which signed off on the ads.
> If you need help creating ads for transit, print or the web, give Lazzaro Designs a call or shoot us an email.
