Category: Clients

On May 30, 2017 | By Maryellen Lazzaro | Ads, Awards, Brochures, Clients, Design, Editorial, Extended Care

Winners of National Healthcare Advertising Awards

Lazzaro Designs is proud to announce that they are the recipients of two 2017 Aster Awards: a Gold award for the transit ads we did for The Silvercrest Center (in the Long Term Care Facility group; outdoor transit series category); and a Silver award for the Silvercrest outpatient family brochure (in the Long Term Care Facility group; brochure advertising, multiple page category).

The Aster Awards are the nation’s most elite healthcare advertising recognitions sponsored by Marketing Healthcare Today magazine. We are pleased to say that our 2017 awards join several more we have won over the years.

On May 23, 2017 | By Maryellen Lazzaro | Branding, Clients, Design, Editorial, Hospitals, Posters, Project Management

Hot Off the Press: Posters for TBHC

As part of our marketing agreement with The Brooklyn Hospital Center (TBHC), Lazzaro Designs has been tasked with creating a number of posters for the hospital’s internal use. One of our favorites was this playful poster for the Dental Department. Other posters include announcements of upcoming events (AIDS Walk, Nurses Week events, Scholars Day, and Take Your Son and Daughter to Work Day). Our TBHC agreement only began last month, and already we have produced about a dozen posters. Beyond the quick production of time-sensitive materials, we also sharpened a consistent look for the posters and ensured that the hospital’s brand guidelines are being accurately followed.

On April 4, 2017 | By Maryellen Lazzaro | Ads, Branding, Clients, Design, Editorial, Extended Care, Hot Off the Press

Hot Off the Press: Ad and Advertorial

Lazzaro Designs recently prepared a newspaper ad for The Silvercrest Center, and worked with editorial collaborators to provide accompanying advertorial copy, that is running for a few months in a senior living section of the Queens Chronicle. Echoing the newly designed web site, the ad highlights the client’s major services and areas of excellence. The accompanying advertorial builds upon those messages in a newspaper-friendly way. Both the ad and advertorial were turned around within one business day.

> Want to take advantage of an advertorial opportunity? Give Lazzaro Designs a call or shoot us an email.