Lazzaro Designs is pleased to add North Shore-LIJ Health System Foundation to our client roster. The Foundation is dedicated to helping donors, patients and leaders link their vision and philanthropic support with the system’s most worthy causes. We are collaboratively creating a number of marketing elements and materials for this client, including direct-mail pieces and e-blasts.
Many busy physicians don’t have time to read much, but they do check their email. An e-blast, illustrated by a striking and appropriate medical image, conveyed in 15 seconds the important message that Continuum NeuroSciences provided cutting-edge neurosurgical solutions.
Hyperlinked throughout (to relevant web pages and the hospital’s YouTube channel), the e-blast was provided in html format to the client’s marketing department, who, in turn, immediately distributed it to all their referring physicians via their Constant Contact account.
The e-blast was well received by the client and the physicians alike. Considered an eye-catching, but powerful marketing tool, the e-blast triggered an increase in referrals…and more patients received the important care they needed for relief.
> If you need help creating effective e-blasts, give Lazzaro Designs a call or shoot us an email.
