Using an editorial voice, but with a keen eye toward marketing, Kim Flodin frequently writes copy for magazine and newspaper advertorials, also known as advertising supplements or special sections. Topics have covered health care, senior health, pregnancy, women’s health, home design, restaurants, landscapers, the bridal industry, travel, realtors, education, and even a circus!
In many cases, magazines (like New York Magazine, Bergen Health and Life, and Westchester Health and Life) will come to Kim with their list of advertisers and assign her entire supplements. In other cases, advertisers (like Mount Sinai St. Luke’s or Mount Sinai Beth Israel) will ask Kim to write the single feature that was offered them for advertising in a special magazine or newspaper section.
Either way, Kim’s decade-long experience as an on-staff and freelance writer for major consumer magazines is invaluable in making these advertorials read as mainstream, lively and informative journalistic fare.
> If you need help with advertorials, give Lazzaro Designs a call or shoot us an email.
Of course it is! Take advantage of the Valentine’s Day month to focus or enliven your communication strategies. We have helped a multitude of clients publicize how they raised heart health awareness (see top image in a hospital employee newsletter), launch an important heart health initiative (see middle image, a postcard campaign for a hospital’s new neighborhood cardiovascular office) and feature heart health tips in a community publication (see bottom image), among others, and all during the month of love.
Tip: Keep in mind that the US Department of Health and Human Services has designated a number of national health observances, more than one for every single month! Check out this site for a current complete calendar and lots of inspiration for communication efforts.
As a team, we understand the importance of reflecting diversity in the projects we create for our nonprofit and healthcare clients. Certainly, being sensitive to racial and ethnic diversity is essential. Some projects, in fact, like the images of this brochure for The Skin of Color Center at Mount Sinai St. Luke’s-Roosevelt, focus on reaching out to patients of color.
But diversity goes beyond race and ethnicity. We always seek to portray a multiplicity of ages, lifestyles and gender through our design and our editorial whenever we speak to an audience that encompasses such broad ranges. And in the New York City metropolitan area, with its communities among the most diverse on the planet, that’s almost always.
On more than one occasion, Flodin/Lazzaro has either launched a client’s brand-new publication or has completely redesigned an existing one.
One of the first decisions is what to name (or, in some instances, rename) the newsletter or magazine. A name has to pithily speak to the content and mission of the communication vehicle and be something that its audience can easily remember and anticipate.
Simultaneously with design ideas, we brainstorm a list of possible names and submit them to the client. Typically, it’s often our first choice that is chosen as the favorite.
> If you need help launching a publication, give Lazzaro Designs a call or shoot us an email.
