Lazzaro Designs was charged with creating a magazine print ad for Continuum Health Partners hospitals to let the public know that they could access videos of surgical procedures. We ended up delivering something so universally appealing that the client had us adapt the ad for the web, as well as for e-blasts and web banners.
> If you need help with print or web ads, give Lazzaro Designs a call or shoot us an email.
The Brookdale University Hospital Medical Center wanted a residency recruiting brochure to effectively sell their educational programs to graduating medical students applying for residencies. When considering a significant brochure, many clients have a knee-jerk instinct to fill the first few pages with messages from important people.
We encouraged the Medical Education Department to consider a fresher approach. Their audience was young with their generation’s need to be immediately and visually captivated and an impatience for long entries. Using a consumer magazine approach, Lazzaro Designs created a brochure with brief messages tucked neatly on the first page. We helped the Chairman, CEO and Chief Medical Officer craft single-paragraph messages. The three paragraphs together served as a cohesive message and key phrases were enlarged to jump out at the reader even if she couldn’t be bothered to read further. The first spread was dedicated to a visually arresting and splashy table of contents (shown, top image). Even if a would-be physician failed to turn another page, he would get a good overview of the center’s highlights from short, pithy paragraphs summarizing each section.
Throughout the 36-page brochure, spreads told each section’s message with lots of subheads and catchy headlines like “The Best of Both Worlds” (shown, bottom image), to portray Brookdale’s combination of high-tech and hands-on teaching, and “Welcome to NYC’s Hip Borough” to tout the institution’s Brooklyn location.
> If you need help marketing to a younger generation or with any major brochure, give Lazzaro Designs a call or shoot us an email.
The last few months have been all about updating our website and this news/blog section, the very one you’re on now. We hope you like the results! We started from scratch with a completely new design and all fresh copy to better focus on our expertise in the nonprofit world. We partnered with tech expert Erik Contzius and learned a lot about this ever-changing medium. We are ready to share the results of that learning with clients considering a major website overhaul.
> If you need help building a new website or updating a current one, give Lazzaro Designs a call or shoot us an email.
We just delivered the February edition of Gazette (shown top, right), the employee newsletter for St. John’s Episcopal Hospital. Customized employee newsletters function on several levels: They communicate important messages, such as reiterating service standards or building pride in the organization; they help employees know they are appreciated and recognized; and they serve as an internal marketing tool, since often hospital employees are patients, as well.
TIP: When we create employee newsletters we seek to mix in ongoing features that readers will appreciate and anticipate. Examples might include focusing on various departments (so what does Nuclear Medicine do and where are they located?), wellness corner (with the all-important fall reminder to get the flu shot), and thank you letters from grateful patients (who doesn’t like to be called out in a positive way?).
> If you need help creating or producing a newsletter, give Lazzaro Designs a call or shoot us an email.
