Many of our clients come to us seeking to create an “annual report.” By its strictest definition, an annual report is a required document directed toward shareholders that discloses the organization’s current financial condition. Over time, annual reports have become rather weighty (sometimes topping 24 pages and more) opportunities to report on the broader aspect of an organization’s yearly performance and developments.
We recommend that our clients reimagine the annual report; it doesn’t have to disclose financials and it doesn’t have to be a costly tome. For example, after brainstorming with one long-term care facility, it was determined that their (aptly renamed) community report would be kept to a manageable, but very striking, 8.5 x 11 quadfold. In it, the organization was able to tell the story of their year memorably, appropriately and affordably.
> If you need help creating–or reimagining–an annual report , give Lazzaro Designs a call or shoot us an email.
“Lazzaro Designs were our marketing consultants at The Silvercrest Center for Nursing and Rehabilitation. When I was there, they helped us create Aster Award-winning newsletters and patient education brochure campaigns (we won three Gold Aster Awards for Hospital Marketing). They also developed print ads that really set us apart from other healthcare organizations. Maryellen is both very creative and results-oriented. Additionally, she worked collaboratively with our staff in a very respectful way. I highly recommend her to anyone who would like a fresh spin on their marketing/branding efforts and want to work with a forward-thinking inclusive team.”
–Lloyd Torres
Director, Ambulatory HIM at North Shore-LIJ Health System
Clever branding made an annual event stand out among the many hosted in the tristate region each year. The Silvercrest Center for Nursing and Rehabilitation hosted an annual spring fundraising golf tournament and yearly, in the dead of winter, they sent out save-the-date cards. Using stock photography and Photoshop techniques, Maryellen Lazzaro created a snowman from golf balls and golf clubs with a Silvercrest logo emblazoned on its body and a Silvercrest baseball cap jauntily perched on its head. The incongruous idea of considering a warm-weather event in the midst of the cold season was made logical and memorable by this frankly adorable character. Sometimes he would show up on the save-the-date card in silhouette, sometimes just popping in from the side of the card, sometimes front and center.
The actual invitation, mailed in the spring, featured the important element of the snowman–the golf ball. From year to year, the client and the tournament participants looked forward to greeting the Silvercrest snowman through Maryellen’s playful imagery and effective branding. The snowman made the card, and the event, instantly recognizable in the slew of other save-the-date cards that receivers get in the mail.
> If you need help with branding an event, give Lazzaro Designs a call or shoot us an email.
