The good, old trifold. These pamphlets slip as comfortably into an acrylic brochure holder as it does into a business-size envelope or a handbag. There are many reasons to return to this perennial favorite beyond easy distribution; trifolds are budget-conscious choices that impart information in an easy-to-read manner.
One of our favorite solutions for complex programs that target several different audiences is to create a trifold series. The Louis Armstrong Center for Music & Medicine at Mount Sinai Beth Israel, for instance, offered different sets of services to three distinct audiences: musicians and performing artists, adults with COPD and heart disease, and kids and teens with asthma. A single capabilities brochure would be expensive and not appeal to two-thirds of the audience at any given time. A single trifold would not be big enough to cover all its programs. Instead, we produced three stunning trifolds, one for each patient group, distinct, but clearly of the same family.
“I absolutely love working with Maryellen Lazzaro. She is extremely creative and understands intuitively what needs to be done visually to make a great ad or brochure. There are times when I’m not 100% sure what I want from a design point of view and Maryellen is willing to brainstorm ideas with me. Best thing about Maryellen is that she really over-delivers in terms of client service and responsiveness. She is also very personable and it is a pleasure to work with her.”
—Patricia Philippe
Independent Marketing Consultant and Writing Workshop Facilitator and former Assistant Director, Marketing, Mount Sinai Health System
Many busy physicians don’t have time to read much, but they do check their email. An e-blast, illustrated by a striking and appropriate medical image, conveyed in 15 seconds the important message that Continuum NeuroSciences provided cutting-edge neurosurgical solutions.
Hyperlinked throughout (to relevant web pages and the hospital’s YouTube channel), the e-blast was provided in html format to the client’s marketing department, who, in turn, immediately distributed it to all their referring physicians via their Constant Contact account.
The e-blast was well received by the client and the physicians alike. Considered an eye-catching, but powerful marketing tool, the e-blast triggered an increase in referrals…and more patients received the important care they needed for relief.
> If you need help creating effective e-blasts, give Lazzaro Designs a call or shoot us an email.
The 2009 American Recovery and Reinvestment Act authorized the federal government to spend billions of dollars to incentivize the widespread adoption of the electronic health record (EHR). Funds are available to healthcare providers who meet certain “Meaningful Use” objectives.
“Meaningful Use” is a list of specific objectives that have been rolled out over the years that allow a provider to prove that they are using the EHR to improve quality, safety and efficiency, and reduce health disparities; to engage patients and family; and to improve care coordination, and population and public health. Without going into more detail than space allows here, it is fair to say that healthcare providers are increasingly finding that many of these objectives are nearly impossible to achieve without a patient portal.
A patient portal is a secure online website that gives patients convenient 24-hour access to personal health information (for instance, recent doctor visits, allergies, immunizations, lab results), sometimes along with other access (such as the ability to email providers, request prescription refills or schedule appointments, or fill out forms ahead of visits). With patient portal implementation, a healthcare organization or practice can enhance patient-provider communication, empower patients, support care between visits and improve outcomes.
But a patient portal is only as good as the number of patients who sign up for it and use it (and Meaningful Use criteria looks at the enrollment percentages). We are now helping clients market their patient portals in carefully considered ways by highlighting the benefits to patients through promotional materials, posters, direct mail campaigns, infographics and stories in newsletters (the latter two, shown here), among other marketing efforts.
> If you need help marketing your patient portal, give Lazzaro Designs a call or shoot us an email.
