On February 10, 2014 | By Maryellen Lazzaro | Clients, Design, Editorial, Hospitals, Newsletters, Tips, Tried & True
Tried & True: Employee Newsletters
We just delivered the February edition of Gazette (shown top, right), the employee newsletter for St. John’s Episcopal Hospital. Customized employee newsletters function on several levels: They communicate important messages, such as reiterating service standards or building pride in the organization; they help employees know they are appreciated and recognized; and they serve as an internal marketing tool, since often hospital employees are patients, as well.
TIP: When we create employee newsletters we seek to mix in ongoing features that readers will appreciate and anticipate. Examples might include focusing on various departments (so what does Nuclear Medicine do and where are they located?), wellness corner (with the all-important fall reminder to get the flu shot), and thank you letters from grateful patients (who doesn’t like to be called out in a positive way?).
> If you need help creating or producing a newsletter, give Lazzaro Designs a call or shoot us an email.