Maryellen Lazzaro is pleased to add Yes She Can, Inc. to the client roster. Maryellen has created a favicon for the organization’s website.
Insight: Favicons are images that are used by web browsers to show a graphical representation of the site being visited. They are used in the address bar, in the links bar, in the bookmarking area and in browsing tabs. Some browsers also show favicons whenever you create a shortcut link for the corresponding website in your desktop and your mobile device.
In this case, the client did not have an obvious element in their logo to adapt for a favicon. Maryellen instead used a white checkmark within a pink square suggesting the organization’s mission, which is empowering young women with autism to advance within the workplace.
Maryellen will also be developing infographics for Yes She Can, Inc.
Resource to share: Realfavicongenerator is a free resource for generating .ico files for your root directory. Just provide them with a 260×260 pixel image.
> Or, if you need help creating a favicon, give Lazzaro Designs a call or shoot us an email.
Lazzaro Designs is pleased to add Consulting For A Cause to our client roster. We are collaboratively creating a number of marketing elements and materials for this client. Consulting For A Cause works with nonprofit organizations to create a culture of giving.
Flodin/Lazzaro knows how to not only craft a fundraising pitch using the right persuasive tone, but also how to build relationships and foster dialogue through ongoing development communication. A community of donors wants to feel a part of a bigger, important and ongoing effort of change and improvement, as well as be acknowledged for the generosity of their time and resources.
Shown here is the annual donor magazine for the Department of Psychiatry & Behaviorial Health at Mount Sinai-St. Luke’s Roosevelt. The publication is chockfull of updates on important programs enabled by the generosity of the department’s givers. It also features photo essays of recent donor events and notable news where money is being spent. The back page consists of the publication’s only direct appeal for help, though an envelope for convenient giving is tipped into the piece.
TIP: Whether it’s ongoing donor communications such as this, engaging blogs targeting this audience of givers, materials for fundraising events (invitations, programs, posters), or direct mail and email campaigns, Flodin/Lazzaro has the voice and vision to communicate cost-effectively—and beautifully—for our clients’ development needs.
> If you need help with development outreach, give Lazzaro Designs a call or shoot us an email.
