“Having a graphic designer that was extremely detailed oriented and with a high level of creativity that provided high caliber work for Brookdale was imperative and Maryellen surpassed all those qualifications. It was always a pleasure working with her and the reassurance that all our work would be delivered in a timely manner was a huge plus. Maryellen coordinated all the printing and shipping of her material and it was a known fact, that no matter how small or large the project was, Maryellen would deliver the best.”
—Ruth Richman
Manager, Public Relations, Brookdale University Hospital and Medical Center
“I absolutely love working with Maryellen Lazzaro. She is extremely creative and understands intuitively what needs to be done visually to make a great ad or brochure. There are times when I’m not 100% sure what I want from a design point of view and Maryellen is willing to brainstorm ideas with me. Best thing about Maryellen is that she really over-delivers in terms of client service and responsiveness. She is also very personable and it is a pleasure to work with her.”
—Patricia Philippe
Independent Marketing Consultant and Writing Workshop Facilitator and former Assistant Director, Marketing, Mount Sinai Health System
“Lazzaro Designs were our marketing consultants at The Silvercrest Center for Nursing and Rehabilitation. When I was there, they helped us create Aster Award-winning newsletters and patient education brochure campaigns (we won three Gold Aster Awards for Hospital Marketing). They also developed print ads that really set us apart from other healthcare organizations. Maryellen is both very creative and results-oriented. Additionally, she worked collaboratively with our staff in a very respectful way. I highly recommend her to anyone who would like a fresh spin on their marketing/branding efforts and want to work with a forward-thinking inclusive team.”
–Lloyd Torres
Director, Ambulatory HIM at North Shore-LIJ Health System
Nonprofit communicators are often designing and writing for an audience about tricky subjects. Whether the topic is homelessness, mental illness, or death and dying, the task remains the same as with all communication pieces: Engage the reader, be respectful, convey the important messages.
Lazzaro Designs created a brochure outlining the broad array of cancer supportive services the Continuum Cancer Centers provided patients and their families. Using soft colors and sensitive stock photography and illustrations, the design is beautiful, warm and soothing without being maudlin. The writing is crafted as a dialogue between a patient and the third-person expert—similar to a Q&A, but more conversational. Giving voice to typical patient concerns (“Cancer has upset the way I see myself in the world. Can my faith be restored?” or “I hate to complain, but I feel awful! How can I find relief?”), the brochure provides answers, strategies and services to a reader under incredible duress. The brochure also featured a pocket that contained an insert listing various contact information for specific services. The insert was able to be easily updated without redoing the entire brochure.
The client was thrilled. He reported that, “This brochure will be well received and is an important piece of communication, produced in a way that is respectful and useful.”
> If you need to speak to a special audience, give Lazzaro Designs a call or shoot us an email.
