Many of our clients come to us seeking to create an “annual report.” By its strictest definition, an annual report is a required document directed toward shareholders that discloses the organization’s current financial condition. Over time, annual reports have become rather weighty (sometimes topping 24 pages and more) opportunities to report on the broader aspect of an organization’s yearly performance and developments.
We recommend that our clients reimagine the annual report; it doesn’t have to disclose financials and it doesn’t have to be a costly tome. For example, after brainstorming with one long-term care facility, it was determined that their (aptly renamed) community report would be kept to a manageable, but very striking, 8.5 x 11 quadfold. In it, the organization was able to tell the story of their year memorably, appropriately and affordably.
> If you need help creating–or reimagining–an annual report , give Lazzaro Designs a call or shoot us an email.
Flodin/Lazzaro knows how to not only craft a fundraising pitch using the right persuasive tone, but also how to build relationships and foster dialogue through ongoing development communication. A community of donors wants to feel a part of a bigger, important and ongoing effort of change and improvement, as well as be acknowledged for the generosity of their time and resources.
Shown here is the annual donor magazine for the Department of Psychiatry & Behaviorial Health at Mount Sinai-St. Luke’s Roosevelt. The publication is chockfull of updates on important programs enabled by the generosity of the department’s givers. It also features photo essays of recent donor events and notable news where money is being spent. The back page consists of the publication’s only direct appeal for help, though an envelope for convenient giving is tipped into the piece.
TIP: Whether it’s ongoing donor communications such as this, engaging blogs targeting this audience of givers, materials for fundraising events (invitations, programs, posters), or direct mail and email campaigns, Flodin/Lazzaro has the voice and vision to communicate cost-effectively—and beautifully—for our clients’ development needs.
> If you need help with development outreach, give Lazzaro Designs a call or shoot us an email.
Of course it is! Take advantage of the Valentine’s Day month to focus or enliven your communication strategies. We have helped a multitude of clients publicize how they raised heart health awareness (see top image in a hospital employee newsletter), launch an important heart health initiative (see middle image, a postcard campaign for a hospital’s new neighborhood cardiovascular office) and feature heart health tips in a community publication (see bottom image), among others, and all during the month of love.
Tip: Keep in mind that the US Department of Health and Human Services has designated a number of national health observances, more than one for every single month! Check out this site for a current complete calendar and lots of inspiration for communication efforts.
As a team, we understand the importance of reflecting diversity in the projects we create for our nonprofit and healthcare clients. Certainly, being sensitive to racial and ethnic diversity is essential. Some projects, in fact, like the images of this brochure for The Skin of Color Center at Mount Sinai St. Luke’s-Roosevelt, focus on reaching out to patients of color.
But diversity goes beyond race and ethnicity. We always seek to portray a multiplicity of ages, lifestyles and gender through our design and our editorial whenever we speak to an audience that encompasses such broad ranges. And in the New York City metropolitan area, with its communities among the most diverse on the planet, that’s almost always.
