Creating a Publication’s Name

Creating a Publication’s Name

On more than one occasion, Flodin/Lazzaro has either launched a client’s brand-new publication or has completely redesigned an existing one.

One of the first decisions is what to name (or, in some instances, rename) the newsletter or magazine. A name has to pithily speak to the content and mission of the communication vehicle and be something that its audience can easily remember and anticipate.

Simultaneously with design ideas, we brainstorm a list of possible names and submit them to the client. Typically, it’s often our first choice that is chosen as the favorite.

> If you need help launching a publication, give Lazzaro Designs a call or shoot us an email.

Posted Under: Branding, Editorial, Newsletters

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