Hot Off the Press: Direct Mail and Follow-Up E-Blast
Written by Maryellen Lazzaro on June 23, 2015
Lazzaro Designs has been creating a series of appeal letters for North Shore-LIJ’s philanthropic arm, the North Shore-LIJ Health System Foundation. Each direct mail piece has been followed up with an e-blast within the month that is similar in tone both visually and editorially, ensuring a second chance for donors and potential donors to give to this worthy nonprofit health system. As shown here, a recently released appeal letter and e-blast for The Feinstein Institute for Medical Research, the research arm of the health system.
> If you need help with direct appeals or e-blasts, give Lazzaro Designs a call or shoot us an email.
Posted Under: Campaigns, Clients, Design, Development, Direct Mail, E-Blasts, Editorial, Hot Off the Press, Nonprofits
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