Efficient E-Blasts
Written by Maryellen Lazzaro on October 7, 2014
Many busy physicians don’t have time to read much, but they do check their email. An e-blast, illustrated by a striking and appropriate medical image, conveyed in 15 seconds the important message that Continuum NeuroSciences provided cutting-edge neurosurgical solutions.
Hyperlinked throughout (to relevant web pages and the hospital’s YouTube channel), the e-blast was provided in html format to the client’s marketing department, who, in turn, immediately distributed it to all their referring physicians via their Constant Contact account.
The e-blast was well received by the client and the physicians alike. Considered an eye-catching, but powerful marketing tool, the e-blast triggered an increase in referrals…and more patients received the important care they needed for relief.
> If you need help creating effective e-blasts, give Lazzaro Designs a call or shoot us an email.