Get It Out the Door!
Written by Maryellen Lazzaro on August 4, 2015
If your organization produces a regular newsletter or publication, we have one golden rule for you: Get it out and get it out on time!
It’s tempting to hold the publication up for the latest development—a photo of an important hire or finally being able to announce a new service. But don’t do it or, at least, do it with great caution and not often. The printed version of The New York Times does not try to compete with CNN. The most important thing about the Times is that it arrives on your doorstep or digitally on its website every single morning. If you want breaking news, you turn on your computer or TV. If you want regular, insightful, DEPENDABLE news, you turn to the Times or your newspaper of choice.
TIP: You should be using your website’s blog or news page, intranet, LinkedIn page and newsfeed, Twitter feed, and Facebook page to keep your internal and external audiences up to date on breaking information or quickly changing events. But, your regularly scheduled print or online publication should present the bigger picture with engaging copy, lively graphics and photos in a reliable way. And that means coming out on time as promised.
> If you need help getting your projects out the door, give Lazzaro Designs a call or shoot us an email.
Posted Under: Blogging, Newsletters, Project Management, Tips
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