Housekeeping Detail: Scan It!
Written by Maryellen Lazzaro on November 24, 2015
Every Marketing office has it–piles of older pieces (be it brochures or photos) that exist only in print. During this quiet holiday week, consider spending time scanning such printed pieces to build up your digital archive and free up some shelf space (because, really, once it’s scanned and archived, you only need one or two actual hard copies). Pieces that are still relevant can be uplodaded to your web site.
Tip: Scan brochures as pdfs. Scan photos as jpgs and, if the photo is small, scan it at a minimum of 800 dpi so that if you one day want to use it in a printed piece you’ll be able to use the photo at a larger size without losing quality.
Posted Under: Tips
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