Is LinkedIn Doing All It Can For You?

Is LinkedIn Doing All It Can For You?

Many of our clients, especially those who are sole proprietors, want to use LinkedIn as a powerful tool to raise their visibility, market their brand and get more clients. But sometimes they don’t know where to begin. We can help. Lazzaro Designs has in the past six months gotten several new clients from the love and attention we’ve paid our individual LinkedIn pages. We’ve shared our learned lessons with several clients, including Mary Lee, president of Innovative Microsystems Consulting, Inc. IMC provides tech network and software solutions to companies. Here’s some of what we did for Mary Lee and what we can additionally do for you:

1. As you can see here, Maryellen provided Mary with a customized LinkedIn profile background with her IMC logo, as well as iconic images picked up from her website. This enlivens her page and promotes her brand across different platforms.

2. We can help you upload portfolio samples to show a real peek at your work and/or services.

3. We can advise you on picking your best professional head shot and help you find a good photographer.

4. Editorially, our writers can clean up your summary and experience sections.

5. We can consult with you about what groups and companies to follow, as well as what skills to display.

6. We have specific tips to share on getting more recommendations and connections.

7. We can also give you advice on sharing updates and posts.

8. We can help you link in (pun intended) your LinkedIn to your company’s website.

In our experience—and Mary Lee’s—using Lazzaro Designs to polish your LinkedIn presence can really be a big-bang-for-a-little-buck effort.

> If you need help optimizing your social media presence, give Lazzaro Designs a call or shoot us an email.

Posted Under: Clients, Design, Editorial, Small Business Owner, Social Media, Tips

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