Link It Up

Link It Up

E-newsletters are excellent communication vehicles for many reasons. They save on print costs, they can be distributed conveniently and immediately, and they demonstrate your savvy in the online world. They can also be customized, as we explain here regarding a client’s e-newsletter. But make sure you’re taking advantage of another important feature of e-newsletters (as we did in the preceding sentence), the hyperlinks.

Throughout your e-newsletter, be sure to provide the reader with hyperlinks back to your website, your posted calendar of events, your archive of other stories, and even other relevant sites that may be of interest to your reader. For instance, a story on an event you are co-hosting might reference your co-host with a hyperlink to their site. And, remember, when applicable, link appropriate information to your company’s Facebook page, LinkedIn profile and other social media.

Links give your readers added value and drive traffic to where you want your readers to go.

> If you need an e-newsletter, give Lazzaro Designs a call or shoot us an email.

Posted Under: E-Newsletters, Tips

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