Lazzaro Designs is pleased to add North Shore-LIJ Health System Foundation to our client roster. The Foundation is dedicated to helping donors, patients and leaders link their vision and philanthropic support with the system’s most worthy causes. We are collaboratively creating a number of marketing elements and materials for this client, including direct-mail pieces and e-blasts.
Maryellen Lazzaro is pleased to add Yes She Can, Inc. to the client roster. Maryellen has created a favicon for the organization’s website.
Insight: Favicons are images that are used by web browsers to show a graphical representation of the site being visited. They are used in the address bar, in the links bar, in the bookmarking area and in browsing tabs. Some browsers also show favicons whenever you create a shortcut link for the corresponding website in your desktop and your mobile device.
In this case, the client did not have an obvious element in their logo to adapt for a favicon. Maryellen instead used a white checkmark within a pink square suggesting the organization’s mission, which is empowering young women with autism to advance within the workplace.
Maryellen will also be developing infographics for Yes She Can, Inc.
Resource to share: Realfavicongenerator is a free resource for generating .ico files for your root directory. Just provide them with a 260×260 pixel image.
> Or, if you need help creating a favicon, give Lazzaro Designs a call or shoot us an email.
“Maryellen is an excellent source of inspiration and design. She has worked for HLNY since 2010 and has consistently proven her ability to deliver beautiful design work for our communications and quarterly e-newsletters, effectively reaching over 1,600 members. Her abilities are a vital part of our marketing success.”
—Nicholas Bilas
Division Administrator, Columbia University Medical Center; and Marketing Committee Chair for Healthcare Leaders of New York
Many of our clients come to us seeking to create an “annual report.” By its strictest definition, an annual report is a required document directed toward shareholders that discloses the organization’s current financial condition. Over time, annual reports have become rather weighty (sometimes topping 24 pages and more) opportunities to report on the broader aspect of an organization’s yearly performance and developments.
We recommend that our clients reimagine the annual report; it doesn’t have to disclose financials and it doesn’t have to be a costly tome. For example, after brainstorming with one long-term care facility, it was determined that their (aptly renamed) community report would be kept to a manageable, but very striking, 8.5 x 11 quadfold. In it, the organization was able to tell the story of their year memorably, appropriately and affordably.
> If you need help creating–or reimagining–an annual report , give Lazzaro Designs a call or shoot us an email.
