Lazzaro Designs is pleased to add Consulting For A Cause to our client roster. We are collaboratively creating a number of marketing elements and materials for this client. Consulting For A Cause works with nonprofit organizations to create a culture of giving.
Flodin/Lazzaro knows how to not only craft a fundraising pitch using the right persuasive tone, but also how to build relationships and foster dialogue through ongoing development communication. A community of donors wants to feel a part of a bigger, important and ongoing effort of change and improvement, as well as be acknowledged for the generosity of their time and resources.
Shown here is the annual donor magazine for the Department of Psychiatry & Behaviorial Health at Mount Sinai-St. Luke’s Roosevelt. The publication is chockfull of updates on important programs enabled by the generosity of the department’s givers. It also features photo essays of recent donor events and notable news where money is being spent. The back page consists of the publication’s only direct appeal for help, though an envelope for convenient giving is tipped into the piece.
TIP: Whether it’s ongoing donor communications such as this, engaging blogs targeting this audience of givers, materials for fundraising events (invitations, programs, posters), or direct mail and email campaigns, Flodin/Lazzaro has the voice and vision to communicate cost-effectively—and beautifully—for our clients’ development needs.
> If you need help with development outreach, give Lazzaro Designs a call or shoot us an email.
Using an editorial voice, but with a keen eye toward marketing, Kim Flodin frequently writes copy for magazine and newspaper advertorials, also known as advertising supplements or special sections. Topics have covered health care, senior health, pregnancy, women’s health, home design, restaurants, landscapers, the bridal industry, travel, realtors, education, and even a circus!
In many cases, magazines (like New York Magazine, Bergen Health and Life, and Westchester Health and Life) will come to Kim with their list of advertisers and assign her entire supplements. In other cases, advertisers (like Mount Sinai St. Luke’s or Mount Sinai Beth Israel) will ask Kim to write the single feature that was offered them for advertising in a special magazine or newspaper section.
Either way, Kim’s decade-long experience as an on-staff and freelance writer for major consumer magazines is invaluable in making these advertorials read as mainstream, lively and informative journalistic fare.
> If you need help with advertorials, give Lazzaro Designs a call or shoot us an email.
Of course it is! Take advantage of the Valentine’s Day month to focus or enliven your communication strategies. We have helped a multitude of clients publicize how they raised heart health awareness (see top image in a hospital employee newsletter), launch an important heart health initiative (see middle image, a postcard campaign for a hospital’s new neighborhood cardiovascular office) and feature heart health tips in a community publication (see bottom image), among others, and all during the month of love.
Tip: Keep in mind that the US Department of Health and Human Services has designated a number of national health observances, more than one for every single month! Check out this site for a current complete calendar and lots of inspiration for communication efforts.