As a team, we understand the importance of reflecting diversity in the projects we create for our nonprofit and healthcare clients. Certainly, being sensitive to racial and ethnic diversity is essential. Some projects, in fact, like the images of this brochure for The Skin of Color Center at Mount Sinai St. Luke’s-Roosevelt, focus on reaching out to patients of color.
But diversity goes beyond race and ethnicity. We always seek to portray a multiplicity of ages, lifestyles and gender through our design and our editorial whenever we speak to an audience that encompasses such broad ranges. And in the New York City metropolitan area, with its communities among the most diverse on the planet, that’s almost always.
On more than one occasion, Flodin/Lazzaro has either launched a client’s brand-new publication or has completely redesigned an existing one.
One of the first decisions is what to name (or, in some instances, rename) the newsletter or magazine. A name has to pithily speak to the content and mission of the communication vehicle and be something that its audience can easily remember and anticipate.
Simultaneously with design ideas, we brainstorm a list of possible names and submit them to the client. Typically, it’s often our first choice that is chosen as the favorite.
> If you need help launching a publication, give Lazzaro Designs a call or shoot us an email.
“Having a graphic designer that was extremely detailed oriented and with a high level of creativity that provided high caliber work for Brookdale was imperative and Maryellen surpassed all those qualifications. It was always a pleasure working with her and the reassurance that all our work would be delivered in a timely manner was a huge plus. Maryellen coordinated all the printing and shipping of her material and it was a known fact, that no matter how small or large the project was, Maryellen would deliver the best.”
—Ruth Richman
Manager, Public Relations, Brookdale University Hospital and Medical Center
Lazzaro Designs created this infographic for Healthcare Leaders of New York, which was included in its first 2015 e-newsletter (which we also write, design and project manage), as well as on its website and in other social media. The infographic dramatically tallies the professional organization’s end-of-year accomplishments and statistics. Infographics continue to be a contemporary, on-point way to summarize and present data and information. They are notable for how well they translate both in print and on line.
> If you are are interested in infographics, give Lazzaro Designs a call or shoot us an email.
