On January 22, 2018 | By Maryellen Lazzaro | Insights
The Grid: In my design inspiration pile
Grids are all around us. Think websites. Think even more about responsive websites. Think printed newspapers, magazines and catalogs. Think Mondrian. I have a dog-eared copy of Massimo Vignelli and Peter Laundy’s Graphic Design for Non-Profit Organizations produced in 1980 for The American Institute of Graphic Design (AIGA). It featured grids and not only mere grids but the gold standard of grids.
A grid helps to organize content (both text and visual). When a grid is formatted it also organizes the hierarchy of content.
Shown: The front cover and an inside spread of Graphic Design for Non-Profit Organizations.
Upon exiting a bank of elevators within The Brooklyn Hospital Center you faced a wall with two (different width) locked doors and a small sign indicating the radiology department and the emergency department was located on this floor. This led to potential confusion on how to get to these departments. Lazzaro Designs way-finding solution was to create two adhesive door wraps making it clear which way to the department a patient or visitor was seeking.
The evergreen brochure. Whether it’s a bifold (four panels) or a trifold (six panels), a brochure by our definition folds into a #10-size business envelope and fits easily in that envelope, brochure holder or purse. We are doing a fair number of these budget-conscious, easy-to-read pieces for The Brooklyn Hospital Center as ongoing consultants.