Premiums = Marketing Opportunities
Written by Maryellen Lazzaro on September 9, 2014
Did you know Flodin/Lazzaro creates premiums, too? Premiums are give-away gifts—mugs, magnets, t-shirts, key chains, buttons and the like—usually distributed for free at health fairs, fundraisers and other events. Along with a similar t-shirt, Maryellen Lazzaro designed this tote bag for a hospital-based mental health program. The design featured encouraging affirmations on one side (shown here) with the reverse side saying, “There’s No Health Without Mental Health” with the client’s url. The bag was handsome and substantial, yet inexpensive to produce.
Tip: When thinking about a premium, consider more than just your logo splashed across the front and back of an item. Treat it as an opportunity to promote your mission. Aim to produce something that the user will want to wear or display, which will further advertise your brand and services long after the event is over.
> If you need creating premiums, give Lazzaro Designs a call or shoot us an email.
Posted Under: Branding, Clients, Design, Hospitals, Premiums, Tips
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