Reach Out This Giving Season

Reach Out This Giving Season

November onward is a traditional season for giving. Lots of individuals and families are more inclined toward charity from Thanksgiving to New Year’s than any other time in the calendar year. In fact, according to a recent survey, over half of the nonprofit organizations queried reported that they received over a quarter of their contributions between October and December, with 16 percent receiving more than half a year’s total contributions during that same season.

So what is your organization doing to capitalize on this seasonal generosity?

TIP: A holiday card that does double duty as a donation opportunity is a great way to build your relationship with proven and potential donors, as well as offer a convenient vehicle for them to give. We are in the process of creating such a holiday card for a hospital foundation client, complete with an enclosed donation reply card and envelope. September sounds early? Nope, several clients come to us right around now because it requires planning to consider the message, design and get all the internal buy-ins, not to mention get the mailing lists in order so the card hits mailboxes just after the turkey leftovers hit the fridge.

> If you need a holiday card or help with your development efforts, give Lazzaro Designs a call or shoot us an email.

Posted Under: Design, Development, Direct Mail, Editorial, Nonprofits, Tips

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