The Art of Advertorials
Written by Maryellen Lazzaro on February 10, 2015
Using an editorial voice, but with a keen eye toward marketing, Kim Flodin frequently writes copy for magazine and newspaper advertorials, also known as advertising supplements or special sections. Topics have covered health care, senior health, pregnancy, women’s health, home design, restaurants, landscapers, the bridal industry, travel, realtors, education, and even a circus!
In many cases, magazines (like New York Magazine, Bergen Health and Life, and Westchester Health and Life) will come to Kim with their list of advertisers and assign her entire supplements. In other cases, advertisers (like Mount Sinai St. Luke’s or Mount Sinai Beth Israel) will ask Kim to write the single feature that was offered them for advertising in a special magazine or newspaper section.
Either way, Kim’s decade-long experience as an on-staff and freelance writer for major consumer magazines is invaluable in making these advertorials read as mainstream, lively and informative journalistic fare.
> If you need help with advertorials, give Lazzaro Designs a call or shoot us an email.
Posted Under: Clients, Editorial, Hospitals
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