Tried & True: The e-Blast
Written by Maryellen Lazzaro on May 5, 2015
We are big fans of the e-blast! This marketing email is delivered to a large list of subscribers using software such as iContact or MailChimp (to mention just two of many options). The service is typically free or low-cost and is very easy to navigate and manage. Using engaging copy and eye-catching images, Lazzaro Designs has sent out monthly e-blasts (such as the one shown here, top) to highlight a service or a particular characteristic of our work.
A hybrid of a postcard and an advertisement, the e-blast is a cost-effective way to keep your name in front of clients and potential clients, as well as provide easy hyperlinks to drive traffic to your website and your blog. Lazzaro Designs has helped several clients create their own effective e-blast campaigns, as was the case for Consulting For A Cause (see bottom image).
> If you need help creating an e-blast, give Lazzaro Designs a call or shoot us an email.
Posted Under: Blogging, Clients, Design, E-Blasts, E-Marketing, Editorial, Small Business Owner, Tips, Tried & True
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