Tried & True: The Trifold Series

Tried & True: The Trifold Series

The good, old trifold. These pamphlets slip as comfortably into an acrylic brochure holder as it does into a business-size envelope or a handbag. There are many reasons to return to this perennial favorite beyond easy distribution; trifolds are budget-conscious choices that impart information in an easy-to-read manner.

One of our favorite solutions for complex programs that target several different audiences is to create a trifold series. The Louis Armstrong Center for Music & Medicine at Mount Sinai Beth Israel, for instance, offered different sets of services to three distinct audiences: musicians and performing artists, adults with COPD and heart disease, and kids and teens with asthma. A single capabilities brochure would be expensive and not appeal to two-thirds of the audience at any given time. A single trifold would not be big enough to cover all its programs. Instead, we produced three stunning trifolds, one for each patient group, distinct, but clearly of the same family.

Posted Under: Clients, Design, Editorial, Hospitals, Pamphlets, Tips, Tried & True

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