Case Study: Branding Silvercrest
Written by Maryellen Lazzaro on February 21, 2017
The Silvercrest Center, a member of NewYork-Presbyterian Regional Hospital Network, adapted its marketing focus to emphasize its full spectrum of post-acute rehabilitation services. Lazzaro Designs was hired to freshen the center’s marketing pieces to reflect this new approach… and in the process Silvercrest was rebranded.
Silvercrest previously removed their old logo’s identifier leaving the remaining “The Silvercrest Center” looking weak and unbalanced. The first task we undertook was to place a red 4:3 rectangle under the logo to restore presence and balance. Maryellen also decided on the primary fonts and color palette.
With these building blocks in place, our rebranding efforts were underway. A clean, modern design with accessible and to-the-point copy, was implemented across a wide range of materials, including a new website, clinician pamphlets and family brochures, an inpatient welcome handbook, transit ads, a Q&A trifold series and social media platforms.
The client was very pleased with the results of these efforts and has been receiving positive feedback from all their targeted audiences—patients, families, referring clinicians and colleagues.
> Want to set your organization apart from its competition, give Lazzaro Designs a call or shoot us an email.
Posted Under: Branding, Clients, Design, Editorial, Extended Care, Project Management
Comments are closed.